OK, the world is getting faster and faster. We know where we come from, but the crystal ball is blurry. Disruptive innovations, AI, changing mindsets, population pressure, urbanisation, new politics and the omnipresent threat of climate change … all factors influencing the global travel trade. A visit to a tourism hotspot and stakeholder discussions are the ignition for creative ideas how to address the challenges of unhealthy tourism and transformation towards a sustainable future of travel. Students learn tools to develop scenarios for urban tourism in the year 2040.