There is no better way to learn than visiting the places where the action is. Global tourism development is rapid and dynamic. Let’s go discuss with the shapers, visit innovative new concepts and projects and get a first hand feeling and understanding of the site. Our input is the dough to create management concepts that…
Category: Teaching
Teaching is the process of attending to people’s needs, experiences and feelings, and intervening so that they learn particular things, and go beyond the given.
Lectures, seminars, workshops, outdoor trainings, excursions, or just campfire chats: teaching has multiple forms.
Give it a thought: Teachers are the original influencers.
Know your markets
There is a difference between “Me-Search” and research. The latter demands proper surveys of proper samples of the relevant people and the right questions to carve out what they really think and feel. From first project mindmap to scrutinizing the questionnaire draft to perfection, the planning of face-to-face as well online surveys and the data…
Sustainability for professionals
Avoid the term sustainability, wherever you can. This is not about sporting a “we care for the environment” sticker on your website or frontdoor, nor about your tree planting offsetting effort, this is about the blatant future of your business and our all existence on this planet. So, hell, put your words into real actions…
Digitalising a destination
Some places are hard to find in the virtual world. They are simply not on the map. A short video, few pictures, a 360 degree panorama, some basic information about public transport access, opening hours and contact details make access to a point-of-interest much easier for visitors. The nodal points are a blog infrastructure and…
Urban tourism 2040
OK, the world is getting faster and faster. We know where we come from, but the crystal ball is blurry. Disruptive innovations, AI, changing mindsets, population pressure, urbanisation, new politics and the omnipresent threat of climate change … all factors influencing the global travel trade. A visit to a tourism hotspot and stakeholder discussions are…
The ministry of tourism
How good is knowledge if not applied or at least applicable? Congratulations, your team has just been designated as a ministry of tourism for a state that … yes, it has hills and beaches, two world heritage sites, a river, one railway line, three airports and 20 million people. All the input from the sustainable…
FSTM Magazine
The challenge: create a magazine about your study subject. Popular science style, with speaking stock photos, a self-made infographic and an interview with an expert. Legal issues from imprint to credits, text edits from orthography to gender style, picture selection in right quality and unique names, layout pre-settings and style discussions. Smooth workflow, tight deadlines…