There is a difference between “Me-Search” and research. The latter demands proper surveys of proper samples of the relevant people and the right questions to carve out what they really think and feel. From first project mindmap to scrutinizing the questionnaire draft to perfection, the planning of face-to-face as well online surveys and the data…

Some places are hard to find in the virtual world. They are simply not on the map. A short video, few pictures, a 360 degree panorama, some basic information about public transport access, opening hours and contact details make access to a point-of-interest much easier for visitors. The nodal points are a blog infrastructure and…

OK, the world is getting faster and faster. We know where we come from, but the crystal ball is blurry. Disruptive innovations, AI, changing mindsets, population pressure, urbanisation, new politics and the omnipresent threat of climate change … all factors influencing the global travel trade. A visit to a tourism hotspot and stakeholder discussions are…

How good is knowledge if not applied or at least applicable? Congratulations, your team has just been designated as a ministry of tourism for a state that … yes, it has hills and beaches, two world heritage sites, a river, one railway line, three airports and 20 million people. All the input from the sustainable…

The challenge: create a magazine about your study subject. Popular science style, with speaking stock photos, a self-made infographic and an interview with an expert. Legal issues from imprint to credits, text edits from orthography to gender style, picture selection in right quality and unique names, layout pre-settings and style discussions. Smooth workflow, tight deadlines…