How good is knowledge if not applied or at least applicable? Congratulations, your team has just been designated as a ministry of tourism for a state that … yes, it has hills and beaches, two world heritage sites, a river, one railway line, three airports and 20 million people. All the input from the sustainable tourism class serves as a toolbox to find a vision, involve all stakeholders, draft laws and regulations, plan a budget and set up infrastructure. And not to forget, writing a nice story and creating a good way to present it – online or offline.